National Vote At Home Institute needed someone who could hit the ground running to support hotly contested jurisdictions during the 2020 election.
National Vote At Home Institute - leading national non-profit advocating for robust mail ballot access
Strategic Communications & Implementation
role: Consultant
responsbilities:
Provided valuable guidance to jurisdictions, such as Wisconsin and Georgia, on messaging and ballot processes best practices for the 2020 election, ensuring effective voter education and implementation.
Challenges:
Craft messaging & ad strategy in hotly contested swing counties to maximize mail ballot return.
Crisis communications for the City of Green Bay on election night and ongoing communications & ballot management support for DeKalb County through the runoff election.
Lead messaging research on vote by mail among persuadable voters.
About to announce the results.
Green Bay had to make alternative arrangements because their office wasn't large enough to process the increased number of ballots.
Press setting up to report on Election Night 2020!
Feeling official.
The secure cart used to store ballots before processing.
Atlanta in the fall 🍂
Ballot processing is glamorous.
