Start-up wanted to scale from afternoon pop-ups to a 4-day national event
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Attune - Luxury Event Production company based in LA
Operations & Marketing
role: Director
responsibilities:
Joined as the 4th hire to spearhead the launch of a groundbreaking wellness event company, overseeing operations and marketing functions.
Implemented strategic policies, devised product/market strategies, and cultivated key partnerships with industry headliners, luxury hotel properties, and PR/media outlets, resulting in the successful production of sold-out national events.
Pre-Event Promo Reel
Challenges:
Rebrand logo & event name.
Scale company from 3 to 15.
Shoestring marketing budget.
Organic Social & Strategic Ads
Did what experts said wasn’t possible: sold out an event where tickets cost up to $3,800 purely through Meta ads
Email Marketing Engine
Grew email list from 1k to 10k in 18 months
Premium Guest Experience
Nature
A-List Speakers
White Label App
Post Event Highlight Reel