STRATEGY & STORYTELLING
Strategy gives
your project shape.
Storytelling
brings it to life.
We help purpose-driven organizations bring clarity, structure, and momentum to complex work through strategy, storytelling, research, and project leadership.
Sett & Sley
Our name is our approach.
sett /sɛt/ noun
The number of vertical warp threads per inch.
sley /sleɪ/ verb
To draw the weft through the sett in accordance with a given plan for weaving a fabric.
The sett are the unseen threads that create strength and structure.
Sley is the act of drawing the weft through that structure, forming the patterns we recognize in the finished cloth.
Through strategy, we set the foundation.
In storytelling, we create meaning.
Together, they create impact that lasts.
PortfolioSelected work moving meaningful missions forward.
A closer look at strategy, storytelling, and systems built for purpose-driven organizations advancning complex ideas, ambitious goals, and high-impact work.
Skoll Foundation: Expanded the Skoll Foundation’s storytelling excellence
RepresentUs: Developed and managed priority campaigns
EO Hub: Created a digital learning community for Election Officials
Vote At Home: Supported hotly contested jurisdictions during the 2020 election
Attune: Scaled start-up from afternoon pop-ups to a 4-day national event
Our Children's Trust: As an organizations grows, so too must the brands' identity
Have a complex project that needs clarity?
Bring me the loose threads. I'll help you shape the pattern, clarify the story, and move the work forward.