Go to market strategy for retreat program & update offerings to appeal to new audience
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Cuixmala - Remote Mexican luxury resort owned by Sir James Goldsmith’s family
Luxury wellness & influencer management
role: Consultant
responsibilities:
Property needed support to diversify business, model increase private bookings, and appeal to new audiences.
Introduce distant luxury villa to leading wellness influencers to launch retreat program.
Restaurant and spa menus needed to be updated to appeal to health minded clients.
Challenges:
Services Provided:
New Business Structure with Tiered Pricing
Influencer Marketing Implementation
Outcomes:
Revised menus & consulted on equipment purchases to prepare for retreats.
Negotiated contracts for 5 influencer visits & photoshoots resulting in:
2x social engagement
2 retreats booked.
Rhiannon Griego
Dr. Joe Dispenza