Managed priority campaigns & restructured team operations
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RepresentUs - America’s leading nonpartisan anti-corruption organization working to fix our broken system
Strategic Communications & Partnerships
role: Senior Manager
responsiblities:
Lead and managed three can’t fail marketing campaigns which exceeded goals, chiefly American Democracy Summit.
Implemented marketing operations process to integrate email, paid ads, social, SMS, and marketing partnerships
Click to jump to campaign ⤵
Unbreaking
American
Health care
with Sia
Challenge:
Update and launch a video about American health care created before the pandemic in 2023.
Forecasting the original 8-minute short film would not perform to standards, I recommended the creation of a cut down that has had 3x views the full-length film
Outcomes:
Best Performing Instagram Post in Account History.
(at the time)
First Collab Post with a Celebrity.
(wooo!)
Next Campaign: American Democracy Summit ↓
American
Democracy
Summit
The premier left-right convening to solve American’s problems returns after it’s pandemic hiatus
Challenge:
Get 1,000 people excited enough about democracy to come to LA for 3 days.
Promo Reel
With attendance at in-person events still weak we knew it was a tough job to get people to come to LA
Marketing Partnerships
Created a comprehensive marketing toolkit to support 20 key partner organizations in marketing to their audiences
Partners included:
Marketing Dashboards to communicate the success of tactics to partners tracking ticket sales, press hits, web views, social and email engagement metrics.
Social Campaign
Onsite Content Capture
Jocelyn Benson, SOS Michigan
Danielle Allen, Harvard Professor
Ben Harper, Musican
Onsite Partner Activations
Post Event Highlight Reel
Next Campaign: End of Year Giving ↓
End
of
Year
Giving
Campaign
EOY Giving Campaigns weren’t a part of the RepUs marketing cadence until 2022
Challenges:
Raise $$$,$$$.
Reengage Donors.
Grow the Base.
In the second iteration of the campaign we leaned into what the data said worked and tried a few new tactics
Show, don’t tell.
This impact reel was the keystone of communicating to donors the highlights of what the organization accomplished in 2023.
And this video reminded them what needs to get done in 2024.
I coordinated capturing all of these interviews with democracy leaders while at American Democracy Summit to produce this.
Experimental
This campaign tried new tactics:
Print Campaign 👍🏻
Facebook Fundraiser 👎🏻
Broadcast SMS for donations 👍🏻
This arm of the campaign included solicitation letters with hard and soft asks for both the C3 & C4 branches.
We also sent hand addressed holiday cards, because who doesn’t love getting mail?
Print Campaign
Social Campaign
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Carmen San Diego Themed Recap
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RCV Recap
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Spotify Wrapped Theme
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Spotify Themed Success Summary
